I, like many people, can't stomach the high cost of Apple branded cables. While the quality is usually better than most; I just can't justify $18 for a 3 foot (1m) USB-Lightning cable.
On the flip side, I've spent way to much on $5 (or cheaper) knock off cables that I've grabbed on the way to the checkouts at Fry's. These always seem like a good idea at the time. But almost always fail within a few weeks if not days.
There has to be an alternative, right?! There's $13 of bandwidth between those two price points that someone should be able to fill.
Enter Amazon Basics Cables. I needed a cable for my wife to charge her phone in the car, so this seemed like a good test opportunity.
The first thing you notice is the significantly lower price point per foot. So much so that the 6 foot USB-Lightning cable that I found was only $14.99. That's almost half the cost of the Apple branded option.
In line with Amazon's better packaging goals it was in an easy to open plain brown box. No blister packaging!
The first thing I noticed was the quality of the molding around the connectors. They seem to be built quite well.
Even the metal components appear to be of a thick and well finished quality. Some of the cheap knock offs I've had can have such ragged metal edges on the USB connectors that they will cut you.
Even the cable itself seems quite beefy. In fact, matched up next to an Apple branded cable, it's much thicker, and more flexible. This generally means many more flexes and bends with less breaking.
Plugged it in and it worked just fine, as expected. I'll leave it to survive in our minivan for a few months and see how it fares. If it can make it there, it can make it anywhere.
If this cable holds up, Amazon Basics cables just may be my new go to option.