A couple of months back my employer sent out emails detailing a health and wellness sort of program/competition they were setting up. I got through maybe the subject line then filed it in the trash. I missed the part about the free gadget. Once my coworkers asked if I had signed up since they'd be giving us free Fitbit Zips, I suddenly became interested. "No thanks, I don't need another gadget" - said no geek ever.